Inspired by its namesake, the ancient Incense Road now extends from AlUla Old Town into an exciting new area of AlJadidah lined with cafes, art and fashion boutiques. A hand-painted mural, the world’s largest Urban Carpet, lines the pedestrianised street.

The AL ULA Incense Road offers one of the most breathtaking experiences in the Middle East. It’s a 2,000-year-old UNESCO World Heritage Site located in northwest Saudi Arabia and is home to ancient ruins, monuments, and archaeological sites. To make this experience even more spectacular, a good lighting design is used to create an atmosphere of awe and wonderment. By combining the right balance of light and darkness, visitors can enjoy a truly unique experience as they explore this ancient site